Food retailers can benefit from vertical farm partnerships in a number of ways. For example, a food retailer can source fresh produce from their partners and increase the diversity of their stock. This enables retailers to enhance the quality and the flavour of their fresh produce, as well as meeting consumer demand for pesticide-free, locally-sourced food.
Critically, partnering with other organisations or investors to create a vertical farm also gives retailers the chance to shorten their supply chains. As we’ve seen over the past year, complex or lengthy supply chains are precarious, particularly when stock has a short lifespan, as is the case with fruits and vegetables. Supply chain delays and disruptions are now common,
which leads to increased waste, additional expenditure and fewer products on the shelves.
As part of a vertical farm partnership, however, food retailers can produce their own stock,
avoid the risk associated with lengthy supply chains and cater to a growing market. By doing so, retailers can reduce their expenditure, safeguard their supply chains and increase their profitability.